Another great example of Viral advertising

I was doing some research on the Marvel Cinematic Universe (MCU) last week and came across this interesting form of advertisement for the Universe as a whole, but more specifically Ant-Man and Captain America: Civil War.

The video below is one of a series of 10 which are on YouTube and suggest to the audience that it's a real news channel. In fact, it's a 'fake' channel which had uploaded a few videos about the events in the MCU, including an interview with Scott Lang (protagonist in Ant-Man) and the President in the Marvel Universe, Matthew Ellis.
This is a great example of film companies creating interesting and engaging content to advertise their films without actually advertising it in a direct way (notice that there's no mention of a new film coming out!) and also building the 'world' of the MCU to make it seem more believable and generally 'bigger' than just the films. It's also interesting to note the presenter, Christine Eberhart featured as a reported in the Iron Man films and that WHIH is also seen in the Marvel TV series Daredevil, possibly suggesting that the MCU could be joined by the characters from the TV shows, given that the news channel is combining the two together.

Have a watch below-this is a great example that can be used in your Paper 1 GCSE exam, especially for questions 3 and 4 but also potentially for an AS Film Studies exam. I've also added the videos to the school YouTube channel under the playlist Superhero Films.

Costume development for superhero films

Just a quick post for GCSE Paper One students. 

The image below shows the development of costume for Superman and Batman across TV and Film. This is the kind of useful information that might be handy in an exam, especially for questions 3 & 4. 

Remember: you don't need to be a costume expert to mention this stuff-describe the changes in broad terms first (more colourful, less bright, more realistic, a bit silly looking, more technology etc) and the just describe WHY you think the chances might have happened. 

A good revision technique is to try it with this image-describe the changes and why they've happened. 

Then, try for other costumes; search google for 'captan america costume development' or 'Spider-Man costume evolution' for example. 

The sound design of Captain America: Civil War

Sound design is often one of the most important, but ignored, aspects of micro elements in filmmaking. 

This video gives viewers an insight into how the sound design of Captain America: Civil War was designed and what the sound designers wanted to achieve. 

This is a great resource for GCSE Film students looking for revision for Paper 1 or anyone with an interest in filmmaking. 

http://nofilmschool.com/2016/05/what-does-superhero-civil-war-sound-sound-design-captain-america

The future of the cinema is at home?!

 Just a quick post that might be useful for AS Film Students in terms of Production, Distribution and Exhibition. Below are some links that offer some ideas and possibilities for the future of cinema by watching the latest releases at home. 
Why the need for this an option is worth considering, as is the reasons why this is a good idea (or not!?) but are certainly worth reading and thinking about as case studies for your FM2 exam.  


http://www.engadget.com/2016/03/29/flix-premiere/

http://variety.com/2016/film/columns/hollywood-sean-parker-home-movie-services-screening-room-1201737625/

http://www.techinsider.io/sean-parker-streaming-rental-startup-the-screening-room-2016-3

http://www.dailymail.co.uk/sciencetech/article-3464839/The-35k-Netflix-billionaires-box-shows-films-come-cinema-500-time-rumoured-Kim-Kayne-one-new-home.html 

http://www.primacinema.com/

Superb case study on the viral marketing of The Dark Knight

Not sure what viral marketing is? Struggling for an in-depth example?
Have a look at this BRILLIANT case study from 'robertclackmedia' on slideshare. 

This is a great example of viral marketing and something which could be really important for AS Film Studies, but also has some great examples for GCSE Film Paper 1.

The dark knight marketing from robertclackmedia

How Deadpool aced viral marketing.

This is a brilliant article about the superb marketing campaign for Deadpool which has been incredibly important in the success of the film at the Box Office. 

A must read for ALL film students; you'll get to learn about viral marketing, will see some brilliant examples of marketing and discover LOADS of information about marketing campaigns that you can refer to in exams. 

http://www.pastemagazine.com/articles/2016/02/how-deadpool-aced-viral-marketing.html

Momentum takes just £46 at the Box Office! Why?

Great for GCSE Industry Analysis and AS Level case studies on distribution: you can almost literally see where the £46 spent watching the film went. 

http://www.theguardian.com/film/2015/nov/24/morgan-freeman-thriller-momentum-flops-uk-cinema