Last week Steven Spielberg and George Lucas gave an address to the University of California upon the opening of a new building for the famous USC School of Cinematic Arts. Their talk made international headlines as Spielberg in particular, suggested that he believed a massive crash was on the horizon of the film industry, with a radical change in the industry coming soon. One of the most interesting, if perhaps fanciful, suggestions from Spielberg was that Hollywood films may have to charge prices at the cinema that are reflective of the budget of the film. He cited an example whereby the audience "[are] gonna have to pay $25 for the next Iron Man, you're probably only going to have to pay $7 to see Lincoln".
To an extent, this already happens: you pay significantly more to see a 3D IMAX presentation that you for a 2D film, but will this soon be effected by the cost of the film to make? An interesting point of discussion certainly and one that brings in a lot of ideas for FM2 of the AS Level.
Have a read of what was said:
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