Showing posts with label As film. Show all posts
Showing posts with label As film. Show all posts

Wednesday, 4 May 2016

The future of the cinema is at home?!


 Just a quick post that might be useful for AS Film Students in terms of Production, Distribution and Exhibition. Below are some links that offer some ideas and possibilities for the future of cinema by watching the latest releases at home. 
Why the need for this an option is worth considering, as is the reasons why this is a good idea (or not!?) but are certainly worth reading and thinking about as case studies for your FM2 exam.  


http://www.engadget.com/2016/03/29/flix-premiere/



Superb case study on the viral marketing of The Dark Knight

Not sure what viral marketing is? Struggling for an in-depth example?
Have a look at this BRILLIANT case study from 'robertclackmedia' on slideshare. 

This is a great example of viral marketing and something which could be really important for AS Film Studies, but also has some great examples for GCSE Film Paper 1.


Saturday, 20 February 2016

How Deadpool aced viral marketing.


This is a brilliant article about the superb marketing campaign for Deadpool which has been incredibly important in the success of the film at the Box Office. 

A must read for ALL film students; you'll get to learn about viral marketing, will see some brilliant examples of marketing and discover LOADS of information about marketing campaigns that you can refer to in exams. 

Saturday, 17 October 2015

Why Cinemas are refusing to show new Paranormal Activity film...


And no, it's not because it's too scary. 


One of the key issues with cinema chains is the period of time which a film cannot be seen AFTER it's been in the cinema. This is sometimes known as the 'cinema-to-digital window' and typically means that a film cannot be sold to watch at home until 90 days after the film has been in the cinema. 

However, Paramount, the distribution company in charge of the latest Paranormal Activity film, 'The Ghost Dimension' have struck a deal so that the film can be rented/purchased as soon as 17 days after the film opens in cinemas. 
This has annoyed cinema chains to the extent that many are now refusing to show the film and it will open in 1,400 North American locations when it opens 23 October, compared to 2,883 for the last film. This will massively impact the film's box office performance, but could open up the chance of a strong home viewing performance. 


This is a really interesting and contemporary issue which allows you to consider why Paramount has opted to do this, what it says about cinematic releases, the home market, 3D as a format and the evolution of the Paranormal Activity franchise. 

Read more below: