An interesting little video on the BBC website about how one company in America analyses the contents of scripts, views the themes in the film and then decides if the film will make money based on past trends to help inform people who invest in films whether it's worth making the scripts that are available to buy. It's a horrible way of looking at film, given that it's an art form, but there is clearly a set of reasons why some films perform better than others and some of these are explained in this short video, linked below:
