Another great example of Viral advertising

I was doing some research on the Marvel Cinematic Universe (MCU) last week and came across this interesting form of advertisement for the Universe as a whole, but more specifically Ant-Man and Captain America: Civil War.

The video below is one of a series of 10 which are on YouTube and suggest to the audience that it's a real news channel. In fact, it's a 'fake' channel which had uploaded a few videos about the events in the MCU, including an interview with Scott Lang (protagonist in Ant-Man) and the President in the Marvel Universe, Matthew Ellis.
This is a great example of film companies creating interesting and engaging content to advertise their films without actually advertising it in a direct way (notice that there's no mention of a new film coming out!) and also building the 'world' of the MCU to make it seem more believable and generally 'bigger' than just the films. It's also interesting to note the presenter, Christine Eberhart featured as a reported in the Iron Man films and that WHIH is also seen in the Marvel TV series Daredevil, possibly suggesting that the MCU could be joined by the characters from the TV shows, given that the news channel is combining the two together.

Have a watch below-this is a great example that can be used in your Paper 1 GCSE exam, especially for questions 3 and 4 but also potentially for an AS Film Studies exam. I've also added the videos to the school YouTube channel under the playlist Superhero Films.

The sound design of Captain America: Civil War

Sound design is often one of the most important, but ignored, aspects of micro elements in filmmaking. 

This video gives viewers an insight into how the sound design of Captain America: Civil War was designed and what the sound designers wanted to achieve. 

This is a great resource for GCSE Film students looking for revision for Paper 1 or anyone with an interest in filmmaking. 

http://nofilmschool.com/2016/05/what-does-superhero-civil-war-sound-sound-design-captain-america

X-Men: Days of Future Past begins viral campaign

Last week saw the unveiling of a website, Trask Industries.com that marks the start of what is promising to be a long campaign in advertising the latest X-Men film, Days of Future Past, which is released next Summer. With The Wolverine film now released, attention has seemingly turned to the new X-Men film which is unites many of the cast of the original trilogy from the 2000s with characters from the last film, First Class. Added to this cast is Bolivar Trask, played by the quite brilliant Peter Dinklange, as a military scientist who develops a robot army called Sentinels to track down and destroy mutants with the 'X' gene.

The website features an astonishing amount of detail for a 'fake' company and shows that 20th Century Fox are obviously planning on throwing money at the film to make it a success.
Have a look around at the webiste-this is great example evidence for Paper 1 of the Film GCSE and would certainly help in developing your own ideas.

http://www.trask-industries.com

GCSE Paper 1 Practice: Superhero films

Below you will find copies of the Practice Exam Paper that we looked at in class.

The clip you need for questions 1 and 2 can be found on the link above the exam paper.
Remember: you can only watch it 3 times when answering questions 1 and 2 and when answering, you CANNOT watch the clip. Obviously, I can't control that here, but it's excellent practice for the exam to follow these instructions.

There is also a resource for Question 3 to be used as well.

Film Extract for questions 1 and 2

Louis Leterrier interview reveals lack of control over films he directed.

The director of The Incredible Hulk and Clash of the Titans, Louis Leterrier, is currently promoting his promising looking new film Now You See Me.


            

In an interesting interview on Huffington Post, Leterrier reveals how he wanted to cast Mark Ruffalo in The Incredible Hulk, as opposed to Edward Norton who was apparently cast at the demands of the studio, Marvel.
He also explains about his lack of control over Clash of the Titans, and criticises the poor use of 3D on the film.

Have a read via the link below to get an interesting insight into the control that a Director has and the way in which large studios operate.

Leterrier interview, via the Huffington Post.